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Facebook: Add Your Product on the Ecommerce Site

This guide shows you how to add your product (such as a digital gift card) to your Facebook ecommerce catalogue so customers can browse and buy directly through Facebook.

What This Article Covers

By completing these steps, you’ll be able to:

  • Create and upload a product listing in Facebook Commerce Manager

  • Add images and product details

  • Display your item in your Facebook Shop

  • Link the product to your Facilipay online sales page

Step-by-Step: Add Your Product in Facebook

1. Open Facebook Commerce Manager

Log in to your Facebook account and go to Commerce Manager.

2. Navigate to Your Catalogue

In Commerce Manager:

  1. Click Catalog in the left menu.

  2. Go to the Items tab.

3. Add Items to Your Catalogue

  1. Click Add Items.

  2. Choose Add multiple items from the dropdown.

  3. Select Manual and click Next.

4. Complete Your Product Details

In the form that appears:

  • Upload a product image (minimum 500×500px, JPEG or PNG, max 8MB).

  • Enter a product name.

  • Add a clear description.

  • Fill out any other required fields such as price and SKU.

  • Provide as much detail as possible — well-described products convert better.

When finished, click Upload items, then select Done.

Add the Product to Your Facebook Shop

Once your product is in your catalogue:

  1. Go to your Facebook Page.

  2. Click the three dots (…) button near your page’s call-to-action.

  3. Select Add Action Button (or edit your existing shop button).

  4. Choose View Shop as the button action so visitors can see your product.

Now the shop button redirects users directly to the product(s) you added.

Optional: Share Your Product as a Post

You can also share the product in a regular Facebook post to increase visibility and encourage sales.

Tips & Best Practices

  • High-Quality Images: Use clear visuals at 500×500 pixels or larger — this improves engagement.

  • Detailed Descriptions: Help customers make purchase decisions by adding rich detail and benefits.

  • Link to Facilipay Checkout: Include a link to your Facilipay product page or checkout experience in the product description or shop setup if possible.

  • Promote Your Shop: Share products with engaging posts on your business Facebook Page.