How to Promote Your Loyalty Programme
Maximise engagement and repeat visits by actively promoting your Facilipay loyalty programme both in-store and online. The more visible the programme is, the more customers will use it.
Promote Through Your Staff
For an initial promotion period, make sure staff mention the loyalty programme to every customer after a purchase. Generic prompts like "Would you like to join our loyalty system?" tend to underperform — specific, benefit-led prompts are far more effective.
For example: "We offer 10% back and some special offers on our loyalty programme — would you like to join?"
Use In-Store Marketing Material
Marketing Cards: Business-card-sized handouts are a cost-effective way to spread the word. Facilipay can help you design and order them.
POS Stickers and Posters: Eye-level posters or small stickers near the till keep the programme visible during every transaction. Contact support@facilipay.io to request stickers.
Run Joining Campaigns
Use Facilipay Campaigns to run promotions that incentivise sign-ups — for example, a free coffee after a customer's first purchase using the loyalty system.
Important: Always tie the joining incentive to a purchase to discourage customers from creating multiple accounts to claim the offer.
Promote on Social Media
Post about your loyalty programme on social media regularly. Effective options include:
A direct link to download the Facilipay app or your white-label app from the App Store or Google Play.
A link to your latest campaign so followers can see exactly what offers they will unlock by joining.
Tips & Best Practices
Be consistent: Promotion works best when it happens at every touchpoint — in store, online, and on receipts.
Track what works: Use the Business Dashboard to monitor sign-ups and adjust your messaging based on what drives the most uptake.
Refresh regularly: Update your promotions and campaigns periodically so the programme stays fresh and engaging for repeat customers.